Breathwrk
The #1 breathing app for sleep, stress, focus and energy.
The Breathwrk app offers over 50 unique breathing exercises across 5 distinct use-case categories, combining timed inhales, exhales, and holds with music, haptics, and educational content. During my time with the team, I led a complete redesign of the app from the ground up, with the majority of my work featured in the final version now available on the App Store.
Contact for an in-depth case study on Breathwrk's redesign
Role
Product Designer
2024 / (6 Months)
Team
Tools
Figma, Xcode, Origami Studio
BACKGROUND
A wealth of scientific evidence shows that better breathing enhances relaxation, focus, and resilience both in and out of the workplace. Breathwrk is a health app that transforms these science-backed techniques into exercises that are fast, effective, engaging, and diverse.
Despite knowing the benefits of proper breathing and meditation practices, most people struggle to follow them consistently. This isn't just a hypothesis but an insight gained from observing thousands of users who download Breathwrk, keep it on their phones, yet fail to maintain regular usage patterns.
Questions at hand
How do we nudge people to cultivate a deep breathing habit for at least 5 mins everyday ? How do we design something timeless?
Old Breathwrk Interface
New Re-Designed Experience
First Time User Onboarding
Splash Screen
Onboarding Pages - Building Trust
Breathe Page
Redesigned the landing page as breathing page for a seamless, frictionless user experience.
Developed an interactive dynamic control center that delivers key updates at launch, during exercise, and upon goal completion, while allowing easy mid-exercise settings adjustments.
Explore Page
Classes & Exercises
Designed a page for users to choose exercises, join guided classes, schedule sessions, and explore a daily list of curated experiences.
Exercises backed by science
Every exercise and experience on Breathwrk is science-backed, designed to educate users and guide them in choosing the right practices.
Profile Page
Developed features to help users track their progress and well-being by integrating with Apple HealthKit and wearables like Apple Watch, Oura Ring, and Whoop.
All your data in one page
The "Me" tab, inspired by user feedback, was designed to track progress, manage streaks, access settings, and more.
Widgets
Designed versatile widgets for lock screens and homepages, providing quick access and daily motivation.
MISCELLANIOUS
Marketing Communication
In addition to the product, I also had the opportunity to work on marketing communications and social media assets including Instagram and TikTok, reaching a combined audience of over 4 million followers.
Connect to everything.
Any device, anytime, anywhere.
